Nashville, TN – Randy Boyd and his Republican campaign for Governor today launched the first paid advertisement of the 2018 gubernatorial campaign, with a statewide digital buy designed to introduce the Knoxville businessman and state’s former economic and community development commissioner to more than 500,000 proven Republican primary voters across the state.
The new ad https://youtu.be/RjKOdcj52ws, entitled, “Randy Boyd: A Different Story” shares details about Boyd’s early days growing up in South Knoxville, being the first in his family to graduate from college, his devotion to faith, family, and conservative values, and his success as an entrepreneur in growing a small start-up business into one that today has more than 700 employees in seven different countries.
The ad also highlights that Boyd, who recently completed the Boston Marathon, as well as half-marathons in Chattanooga, Jackson, and Knoxville, is an avid runner with the energy, experience, and enthusiasm it will take to create even greater opportunities for all Tennesseans.
In the ad, Boyd introduces himself: “I’m Randy Boyd, and I’m not a professional politician. But I’ve been running all my life…running to be a better husband, to be a better father, running to make the world a better place than I found it. And now, I’m running for Governor…to make Tennessee THE State of Opportunity…opportunity for a better education, opportunity for better jobs, opportunity for everyone.”
Chip Saltsman, CEO of the Boyd campaign, said the biographical ad will run over the next two weeks on multiple digital advertising platforms, including Facebook, YouTube, and Twitter, as well as search engine and state news media sites, and at RandyBoyd.com. “Our objective with this ad is to simply begin introducing Randy and his story to the thousands of Tennessee voters who have not yet had the chance to meet him,” said Saltsman, who helped produce the ad. “In just the first six weeks of the campaign, Randy has already made campaign stops in more than 30 Tennessee counties, so this initial advertising introduction is just one of many ways he will be connecting with and communicating early with voters.”
A successful business and philanthropic leader, Boyd is the founder and chairman of Radio Systems Corporation, which is headquartered in Knoxville. First started out of the back of Boyd’s van, the company today produces over 4,600 pet products under brand names such as Invisible Fence, PetSafe, and SportDOG. It is a privately held corporation with revenues of approximately $400 million. Boyd is also owner of Boyd Sports LLC, owner of the Tennessee Smokies Baseball team, the AA affiliate of the Chicago Cubs, and the Johnson City Cardinals, a rookie league affiliate of the St. Louis Cardinals.
Boyd also served in Governor Bill Haslam’s cabinet as the state Commissioner of Economic and Community Development, and earlier while serving as the Governor’s Special Advisor on Higher Education was the architect of the state’s Drive to 55 workforce development initiative, and the tnAchieves and Tennessee Promise scholarship programs to help more young people go to technical or community college tuition-free.
Boyd and his wife Jenny have been married for 32 years and have two children, Harrison and Thomas, a daughter-in-law Lindsey, and a beloved dog, Oskar. They reside in Knoxville and are members of Erin Presbyterian Church.
For More Info, Contact:
Laine Arnold, 615-812-7048 or John Crisp, 615-457-1479